Recruiting Poster for The Queen’s Own Highlanders
The Highlanders’ Museum

Recruiting posters are designed to encourage people to enlist in the Army. They often employ a range of advertising techniques and persuasive devices. Nowadays they are sometimes classed as propaganda, the word referring to information that is promoting a particular viewpoint in a misleading or biased way.   

The colourful, graphic style of this recruitment poster for The Queen’s Own Highlanders regiment is designed to show the benefits of joining the army, including foreign travel and helicopter exercises. The artist who designed the poster is unknown.